The logo is stretched, recolored or crowded
People receive files without clear usage rules. We document spacing, size, backgrounds and the correct variation.
A brand guide fails when nobody can use it during real work.
We make common brand choices easier to find, apply and repeat.
Vendors have to guess
Assets arrive without direction on layout, imagery or type. We give partners the examples and standards they need to work accurately.
The guide sits in a folder
Broad language does not help during real work. We build a concise reference around the questions your team actually faces.
What the guidelines can cover.
The document is sized around the identity, the team and the number of people expected to use it. A focused guide can be more useful than a long manual nobody opens.
See how Appixi worksLogo usage
Approved variations, clear space, minimum size, background choices and common misuse.
Color specifications
Digital and print values, combinations and practical guidance for hierarchy and contrast.
Typography standards
Type roles, hierarchy, spacing and examples for common communication formats.
Visual style
Rules for graphic elements, layout behavior, iconography and other identity components.
Tools and production methods for brand guidelines
The toolset follows the deliverables and the way your team will use them. Source and handoff formats are agreed before production begins.
System design
Figma · Adobe InDesignFor a clear digital or print-ready reference with practical examples.
Asset preparation
Adobe Illustrator · PhotoshopFor approved marks, color specifications and production-ready source files.
Frequently asked questions about brand guidelines.
Can Appixi update an existing brand guide?
Yes. We can retain useful standards, resolve gaps and bring the document in line with the way the brand works today.
Do brand guidelines include templates?
Templates can be included when the team repeatedly creates the same materials. The exact set depends on who will use them and which formats cause the most inconsistency.
Which brand choices keep getting made twice?
Tell us who uses the brand, where inconsistency appears and which questions slow the team down.