The website sounds like an internal document
Customers have to translate industry terms before they can see the value. We rewrite the message around their questions and desired outcomes.
Customers should not have to translate the business for themselves.
We replace internal language and one-off pitches with a message the whole business can use.
Sales and marketing tell different stories
The pitch changes by person or channel. We give both teams the same core message and supporting points.
The tagline is carrying too much weight
One short phrase cannot explain the whole company. We build the message behind it so the tagline has useful context.
What brand messaging can define.
The message should help a customer understand the offer quickly, then provide enough depth to support a real buying decision.
See how Appixi worksCore brand message
A direct explanation of what the business does, who it helps and why the work matters.
Value proposition
A clear statement of the customer value and the reasons the offer deserves consideration.
Tagline development
Short, ownable language supported by a stronger message system rather than asked to stand alone.
Brand story
A useful account of why the business exists and the perspective it brings to its work.
Tools and production methods for brand messaging
The toolset follows the deliverables and the way your team will use them. Source and handoff formats are agreed before production begins.
Message development
Collaborative documents · FigJamFor drafting, comparing and testing the core message and supporting language.
Delivery
Figma · shared content systemsFor voice guidance and examples teams can reuse across customer situations.
Frequently asked questions about brand messaging.
Can you help us develop a tagline?
Yes. We treat the tagline as one part of the message system. The work begins with what the business needs to communicate, then tests short lines against that foundation.
Does brand messaging include website copy?
It can. Brand messaging establishes the ideas and language the website should use. Full website copy can follow as part of a website or content engagement.
Where does the business become difficult to explain?
Share the current website, pitch or sales material and tell us what customers keep misunderstanding.