Marketing Analytics & Conversion Tracking

Measure the actions that help marketing decisions. Appixi configures and reviews marketing measurement so teams can discuss campaigns with clearer definitions, cleaner events and fewer disconnected reports.

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Marketing team reviewing campaign performance on a large analytics dashboard

A dashboard is useful only when everyone trusts what it counts.

Platforms report different totals

Advertising, analytics and CRM systems use different attribution rules and definitions.

Important actions are missing

Calls, forms, bookings or qualified lead stages are not tracked from the marketing source.

Reports show activity without a decision

The team receives charts but no clear explanation of what should change next.

What we can configure.

See our process

Analytics foundations

Google Analytics configuration, event definitions and data-quality review.

Tag and conversion setup

Google Tag Manager, advertising conversions, forms, calls and agreed customer actions.

Campaign dashboards

Focused views of channel response, landing actions and lead or sales stages where data is available.

Attribution and reporting

Clear documentation of what each source can and cannot prove, followed by practical review.

Platforms and tools used for marketing analytics

Platforms are selected around the audience, available data and the job of the campaign. Access and scope are confirmed before work begins.

Collection

Google Analytics · Google Tag Manager

For agreed events, sources and customer actions.

Advertising

Google Ads · Meta · LinkedIn conversion tools

For platform-specific signals with documented attribution limits.

Reporting

Looker Studio · CRM dashboards · call and form tracking

For a practical view from campaign response to business follow-up.

Measurement should connect a campaign to a business response.

Define the action and its business meaning
Configure the event and campaign source
Check the data across tools
Use the report to decide what changes

Frequently asked questions about marketing analytics.

Can analytics show exactly which campaign caused a sale?

Sometimes the path is clear, but attribution is rarely perfect across devices, browsers and offline steps. We document the limits instead of presenting estimates as certainty.

Can you set up Google Tag Manager?

Yes. We can configure a tag plan, agreed events and conversion actions, then test that the implementation records the expected behavior.

Which marketing number do you not trust?

Show us the current reports, tools and customer actions that need a clearer definition.