Summit Outdoors

Reaching the Right Audience Through Branding and SEO

The Transformation

Summit Outdoors was already strong in retail, but their online presence lagged behind. With a focus on video storytelling, 3D visuals, and SEO, they turned their e-commerce store into a place where customers could see products in action and buy with confidence.
The Challenge
Summit Outdoors had strong retail sales in outdoor equipment, but there was a lack of traction online. They wanted to increase the E-Commerce sales and needed a way to show their products in action. Their focus was on video production and SEO optimization.
The Approach
We designed 3D visuals, video and lifestyle materials by customizing their Shopify store with keyword-rich product descriptions. Social campaigns with video promoted commitment and attracted potential buyers.

BEFORE APPIXI

Summit Outdoors had loyal in-store buyers but struggled online.

• E-commerce sales were low compared to retail

• The brand lacked engaging content for digital audiences

• Customers couldn’t visualize products before purchase

• Online product descriptions were not optimized for search

They needed a digital strategy that matched the strength of their retail success.

WHAT WE DID

Project Type – Shopify Development, 3D Visuals, Content Creation, Social Media Marketing | Duration – 3 MOnths

3D & VIDEO

Designed 3D visuals and lifestyle videos that showed products in action

SOCIAL CAMPAIGNS

Launched social campaigns featuring video content to connect with outdoor enthusiasts

SHOPIFY UPGRADE

Customized their Shopify store for a smoother buying journey

SEO COPY

Wrote keyword-rich product descriptions to improve search rankings

The Results

The improvements made a clear difference.

• Customers finally saw products in use, which boosted buying confidence

• Social videos built stronger awareness and credibility in the outdoor market

• Shopify became a reliable revenue channel alongside retail

• Search visibility grew thanks to optimized product listings

Client Testimonial

The video showed me properly how the package worked. I bought it immediately.

– Summit Outdoors Customer

Ready for Your Brand’s Transformation?

Want results like this for your business? Let’s create something powerful together.
Work With Us
Behance Instagram Facebook

Building Brands That Inspire and Grow

Behance Instagram Facebook
Behance Instagram Facebook

Building Brands That Inspire and Grow

Behance Instagram Facebook