Northshore Finances

Simplifying Digital Experiences for Clients

The Transformation

Northshore Finances offered valuable counseling services, but their website made things harder than it should have been. Visitors struggled to register, messaging felt unclear, and design issues hurt credibility. With a fresh brand identity, new UI/UX, and SEO-driven content, they turned their digital presence into a smooth and trustworthy experience that customers could rely on.
The Challenge
Northshore Finances offered counseling services, but their website confused visitors and advised the registration. The design was old, the message was not clear and they struggled to rank their website on Google. They demanded UI/UX design services, strong messages and SEO adaptation strategies to attract high-value customers.
The Approach
We updated their brand identity with clear language. A website was designed with customized destination pages focused on the lead generation. Conversion frequency adaptation improved call to action. We also designed a brand new UI for their software.

BEFORE APPIXI

Even though the team was skilled in financial counseling, their digital platforms were holding them back.

• Confusing website design made visitors drop off

• Messaging failed to connect with high-value customers

• Registration was difficult and often incomplete

• Search visibility was low, making it hard to reach new clients

They needed a clear and welcoming online experience that reflected their expertise.

WHAT WE DID

Project Type – Branding, Website Development, UI/UX Design, SEO | Duration – 5 WEEKS

MESSAGING

Crafted clear, direct messaging to build trust with potential clients

UI DESIGN

Built a new UI for their software to make it more intuitive

WEBSITE DESIGN

Designed a modern website with destination pages built for lead generation

SEO STRATEGY

Implemented SEO strategies to rank for competitive financial service keywords

The Results

The improvements showed immediate impact.

• 250% increase in lead requests

• Content ranked for competitive keywords within three months

• Bounce rate dropped from 70% to 38%

• Website sessions grew by 180%

Client Testimonial

The new site feels professional and simple to use. We’re connecting with more of the right clients than ever before.

– Northshore Finances Client

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